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Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.
- Library catalog: Books
- Author: Kotler, Philip (1931- ).
- Publishing address: Harlow [etc.] : Pearson Education Limited, cop. 2018.
- Description of things: 734 s. : il. kolor. ; 28 cm.
- Publication: 17th ed., global ed.
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