Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.

MARC

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  a Kotler, Philip d (1931- ).
• 245

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  0

  a Principles of marketing / c Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.
• 250 a 17th ed., global ed.
• 260 a Harlow [etc.] : b Pearson Education Limited, c cop. 2018.
• 300 a 734 s. : b il. kolor. ; c 28 cm.
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• 650 a Marketing v podręczniki akademickie.
• 700

  1

  a Armstrong, Gary.
• 700

  1

  a Opresnik, Marc Oliver d (1969- ).
• 710

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  4 pbl a Pearson.
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Dublin Core

Indexes

• Author:
  • Armstrong, Gary.
  • Kotler, Philip (1931- ).
  • Opresnik, Marc Oliver (1969- ).
• Title: Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.
• Subject keyword: Marketing podręczniki akademickie.
• Signature: BG 080244-00-00/23
• ISBN:
  • 1-292-22017-1
  • 978-1-292-22017-8
• Exam barcode: wg 080244
• Place of publication:
  • 17th ed., global ed.
  • Harlow [etc.] :
• Publisher: Pearson Education Limited,
• Date: cop. 2018.
• Subject: Marketing

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