Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.
Description
- Title: Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.
- Author: Kotler, Philip (1931- ).
- Subject keyword: Marketing
- Additional passwords:
- Armstrong, Gary.
- Opresnik, Marc Oliver (1969- ).
- Physical description: 734 s. : il. kolor. ; 28 cm.
- Publication: 17th ed., global ed.
- Publishing address: Harlow [etc.] : Pearson Education Limited, cop. 2018.
- iISBN:
- Comments: Bibliogr. przy rozdz. Indeksy.
MARC
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a Principles of marketing / c Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik. - 250 a 17th ed., global ed.
- 260 a Harlow [etc.] : b Pearson Education Limited, c cop. 2018.
- 300 a 734 s. : b il. kolor. ; c 28 cm.
- 336 2 rdacontent a Tekst b txt
- 337 2 rdamedia a Bez urządzenia pośredniczącego b n
- 338 2 rdacarrier a Wolumin b nc
- 504 a Bibliogr. przy rozdz. Indeksy.
- 650 a Marketing v podręczniki akademickie.
- 700
1
- 700
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- 710
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- 920 a 1-292-22017-1
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Dublin Core
Indexes
- Author:
- Title: Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.
- Subject keyword: Marketing podręczniki akademickie.
- Signature: BG 080244-00-00/23
- ISBN:
- Exam barcode: wg 080244
- Place of publication:
- Publisher: Pearson Education Limited,
- Date: cop. 2018.
- Subject: Marketing
Copies
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- Signature: BG 080244-00-00/23
- Copy location: Akademia Wychowania Fizycznego i Sportu